Author: Jeff Benjamin
Date published: October 4th, 2019
Please read the article on the original website, it helps for metrics for the journalists (and DAWN if they see people read articles about him). The article is saved here below as back-up in case of paywall or deleted article.
PSY Shares the Vision for His New P NATION Label & Next Chapter as an Artist: Exclusive
PSY had big plans before releasing his career-defining, global hit "Gangnam Style" -- he was going to retire after its release.
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HYUNA
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How She Helped E’Dawn: HyunA and boyfriend E’Dawn signed separate, solo contracts and it was only after meeting with the starlet that PSY even considered signing the former boy-band member. “When I first met E’Dawn, I didn’t think about making a contract but then I heard what HyunA had to say. We came together, we talked, and then when I talked with him, I thought, ‘Wow. Separately, he’s good.’ They’re not a team. They’re dating, but that’s it.”
Her Competitive Relationship: “I’ve never seen lovers like that,” PSY says through a fit of laughs. “When we date someone, we go out to fancy places, go to restaurants. But those two? They dance together, they write songs together, and they compete with each other. That’s a really funny thing! I’m like, ‘You two are so strange.’ And when they make a good song separately — they don’t share it with each other! Individually, they’ll send me songs. They’re very competitive. I love them, I love their way of love — it’s very creative.”
E’DAWN
After debuting on the K-pop scene only in 2016 as a member of Pentagon, E’Dawn became known for helping shape the band’s musical identity, co-writing and co-producing several of the band’s singles including their breakout hit “Shine.” E’Dawn became entangled in the aforementioned conflict over dating his label mate HyunA and both departed the company by the end of 2018.
First Steps at P NATION: A mainstream-focused hit that can showcases his talent for trendy, melodic hip-hop. “These days, a lot of young artists in the U.S. are doing melodic rap — it’s rap but it has melodies and stuff like that. E’Dawn’s really good at it and I’m a big fan of him doing that. But he’s also going to do some pop music, I don’t want anyone going so obscure, you know what I mean? We got to do pop music to be popular at first…I respect E’Dawn a lot as a solo artist. He has great dance moves, he can rap great, he can sing great, he dresses great and he can really write a song.”
How He Feels About E’Dawn’s Relationship: PSY takes a practical approach when considering the relationship that saw them dismissed from their former record label. “They were in love before meeting me so…” he trails off before laughing and becoming serious again. “That’s a really delicate thing. They are very good looking — I mean, every idol is very good looking. They are young, they are so talented and, you know, it’s human nature. If you’re good looking, talented men and women, you’re inevitably going to feel good feelings about each other.”
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